🇺🇸 Underground Wine Project Mr. Pink Rosé Columbia Valley 2024

This is the rosé for people who “don’t do rosé” until they suddenly do. Fresh, flirty, and wildly easy to finish without texting your ex.

Wine Description

“And Why Am I Mr. Pink” is the culty Columbia Valley rosé from Underground Wine Project, a Washington collaboration that includes winemaker Mark McNeilly of Mark Ryan Winery.

The 2024 blend leans hard into food-friendly freshness with Sangiovese leading the charge, backed by Grenache and Mourvèdre. It’s the kind of bottle you open “for a quick glass” and then somehow it’s gone. 

Vine-To-Table: Meet the Winemaker 

Mark McNeilly is the founder and winemaker behind Mark Ryan Winery, and he’s one of the Washington winemakers who launched Underground Wine Project as a collaboration. If you like your wines bold in personality and not afraid to have a point of view, he’s your guy. 

The Vibe 

Pink, but not precious. This is rooftop energy with actual backbone, the kind of rosé that can hang with real food and still look good doing it.

What it tastes like

The producer describes bright strawberry and raspberry with a zippy, mineral-leaning finish, plus citrusy vibes like blood orange and watermelon on the palate. Wine Enthusiast’s take swings more grapefruit and lime with a plush texture, so expect crisp refreshment with a smooth glide, not a sour pink penalty. 

Pairing + When to drink it 

Chill it, pour it, flirt with it: think seafood, salty snacks, charcuterie, grilled chicken, spicy food that wants something cooling, or a random Tuesday that needs better lighting. This is built for right now, not for your cellar.

Quick Specs 

• Producer: Underground Wine Project (Mark Ryan Winery family) 

• Winemaker: Mark McNeilly (collaborator behind Underground Wine Project) 

• Region/Appellation: Columbia Valley (Washington, USA) 

• Grapes: 88% Sangiovese, 6% Grenache, 6% Mourvèdre 

• Vintage: 2024 

• ABV: 12.5% 

• Bottle size: 750 ml 

Critic Reviews

• Michael Alberty, Wine Enthusiast, 90 points, reviewed vintage: 2024, issue date: 10/1/2025 
  Short excerpt: “consistently best rosé values” with citrus-driven character and a plush texture.

• Clive Pursehouse, Decanter, 91 points, reviewed vintage: 2022, tasted: 31 Aug 2023 
  Short excerpt: fresh and bright, with notes like rhubarb and wild strawberry, plus a crisp finish. 

FAQs 

Q: Why is this wine called “And Why Am I Mr. Pink” and what’s the reference?
A: Decanter notes the wine is a nod to Reservoir Dogs, where the characters go by color-coded names like “Mr. Pink.” The label leans into that playful, cult-movie energy. 

Q: Who is actually behind Underground Wine Project?
A: It started as a collaboration between Washington winemakers including Mark McNeilly of Mark Ryan Winery, plus Trey Busch and Jerry Solomon of Sleight of Hand Cellars. It launched with Idle Hands in 2009 and Mr. Pink followed soon after.

Q: Did Mark Ryan Winery always own Underground Wine Project?
A: No, Mark Ryan Winery acquired Underground Wine Project in 2022 and brought it fully into the Mark Ryan family of wines. 

Q: What’s the actual grape blend for the 2024 “Mr. Pink” rosé?
A: The 2024 tech sheet lists it as 88% Sangiovese with 6% Grenache and 6% Mourvèdre. That’s why it drinks like rosé with structure instead of pink water. 

Q: How big is production for the 2024 vintage?
A: The producer’s 2024 tech sheet lists production at 12,088 cases. So yes, it’s widely available, but it still moves fast because people discover it and get clingy.