CBD Bros, Wellness Witches & the War on Wine: What’s Actually Going On?

CBD Bros, Wellness Witches & the War on Wine: What’s Actually Going On?

CBD Drinks vs. Wine: The Wellness Takeover and the Future of Drinking Culture


Let’s set the scene.

You’re scrolling Instagram. Everyone’s raving about non-alcoholic cocktails with 14-syllable ingredients. Your friend who once loved Malbec is now microdosing mushrooms and sipping “neural tonics.” A TikTok therapist just declared wine a “low-vibe frequency.”

Suddenly, wine feels like the awkward ex no one wants to talk about.

What the hell happened?

This Isn’t Just a Wellness Trend—It’s a Full-Scale Rebrand War

This isn't about drinking less. It's about drinking differently.

Wine isn’t being canceled—it’s being replaced.

By pastel cans of sparkling adaptogen foam. By sleep-enhancing gummies. By $13 “joy tonics” that promise mental clarity without a hangover.

There’s a new class of lifestyle peddlers—let’s call them CBD bros and wellness witches—selling calm, status, and ritual. Just without the booze.

Who Are These People and Why Are They Coming for Wine?

The CBD Crowd
The pitch is seductive: relaxation without regret.

And it’s working.

  • The CBD industry is already worth $8 billion

  • It could hit $36 to $60 billion by 2030

  • CBD drinks are booming, with skincare-level margins and influencer-level aesthetics

The Wellness Gurus
These are the powdered mushroom latte people. The adaptogenic soda evangelists. The nervous system reset crew.

They’re not just selling beverages. They’re selling identity.

The global wellness economy? Try $5.6 trillion.
Margins of 60–90% are common—because people aren’t buying ingredients, they’re buying a lifestyle.

These drinks are social signals.
They don’t toast, they elevate.

Meanwhile, the Wine World Is Aging in Barrels

Let’s be honest. The wine industry isn’t exactly winning Gen Z over.

  • Outdated gatekeepers

  • Overcomplicated jargon

  • “Serious” branding that feels like a textbook, not a good time

Most wine is still stuck in archaic distribution models.
Producers are working with lower margins than their wellness competitors.
Digital presence? Weak. Emotional branding? Rare.

But wine doesn’t need to be rewritten.
It just needs to be reimagined.

How We Sip Back: Reclaiming Ritual, Culture, and Chaos

Wine is the original ritual beverage.
It’s not your enemy—it’s your origin story.

So instead of apologizing for a centuries-old culture, let’s adapt:

1. Own the Emotion
Wine is about memory, not measurables.
Start telling stories people feel, not facts they forget.
Stop selling terroir. Start selling that rooftop night with your favorite people and an orange wine that made you believe in God.

2. Talk Like a Human
Nobody is dying to read another tasting note about crushed violets and forest floor.
Talk like real people talk. Be funny. Be sharp. Be alive.

3. Make It Modern
Cut the middlemen. Go direct-to-sip.
Drop exclusive collabs. Create community.
Support producers with personality, not pedigree.

InBodega Is Doing It Differently

We’re not here for wine snobs or algorithm-chasing trends.

We connect drinkers directly with independent winemakers.
No gatekeeping. No lectures. Just damn good wine and branding with bite.

We’re bringing culture back to the bottle.
No shame. No pretense. No permission slips required.

So Why the Panic Over a Glass of Wine?

Here’s the truth: You’re not “toxic” for enjoying a glass of wine.

Moderation matters. But so does joy.

The real issue? The guilt industrial complex.

When the wellness industry tells you to “just try” a new elixir every week, it’s not about health. It’s about never stopping consumption.

The Future of Wine? Pleasure Without Apology

Wine doesn’t need to enter the clean girl industrial complex.

It needs to stand for:

  • Ritual without rigidity

  • Pleasure without guilt

  • Culture without compromise

So yeah, keep your CBD tonic. Drink your sparkling lion’s mane. You do you.

But don’t forget that wine was here first—and it’s not going anywhere.

Pour something that matters.

Text your chaos ex.

Make a playlist.

And drink like you mean it.

Need a bottle with attitude?

We know a place.

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